part 3: "stepping over the edge"

a portrait of sol

edge.JPG

continued from part 2: "when opportunity knocks"

in spanish, the word "sol" means "sun"...and that is exactly what he reminded me of.

brilliant. warm. inspiring. a beacon for clients' brands—guiding them inward, toward their core. defining. refining. capturing their essence. and then leading them outward in a beautiful tapestry of design and words.

in brainstorms, beyond the easels and colored markers, he would hand out dictionaries in latin, spanish and italian. whether the assignment was branding a new treadmill or naming a luxury line of pillows, we'd leave no stone (or language) unturned. ideas just flowed: whether good, bad or neutral. in the end, it was all part of the process of getting to the truth.

with clients, it was magic. they'd come with a challenge. entrust him with their brand. and, with the eloquence of an orator, he'd unveil a new position or concept, simultaneously inducing chills and inspiring belief. they swooned. as if pixie dust had just been sprinkled over their eyes and they saw their brand revealed, in its true essence, for the very first time.

i met sol through a twist of fate (or if you read my previous posts, perhaps the culmination of all my decisions prior). whichever it was, he pulled me over to the other side. the agency side. my lifelong quest had been fulfilled.

so, when it came time for my moment, my big debut, my immersion into agency life—in the presence of such an immense talent and mentor, i responded like any normal, red-blooded copywriter would.

i froze. like wylie coyote when he finally caught the road runner, i literally went blank.

by the end of my first week, i had logged at least 35 hours in meetings and had copy projects ranging from a sales sheet for an artificial sweetener to a brochure for a new line of ergonomic staplers to the brand positioning for a health and wellness company, and an annual report for a charter school. i was shell-shocked.

each night, i'd go home and after everyone was fast asleep, i'd open up the computer and try to write. it was painful. i'd spent my entire academic and professional life writing, words flowing from my fingertips like water, and now, the well was dry.

i had the sinking feeling that i had made a huge mistake. "maybe i wasn't cut out for this." i thought. "i should've stayed on the client side." the hours were certainly better (aka sane), the workload was negligible, and the pressure—nonexistent. i was sure sol was thinking the same thing.

i somehow stumbled through the first few weeks, and then one day he stopped by my cube for a check-in.

"how's it going with the motorola video script?"

"uh...yeah...it's going ok...i was actually hoping we could get together to bounce off some ideas." [heart starting to race]

"i read through it and i think it's getting there...but i get this sense that you're holding something back."

"really? what do you mean?" i said, all the while thinking to myself "i'd buy a couple buckets of fiber if i thought that would help clear up this verbal constipation i'm suffering from."

and then the epiphany struck.

"celia, i feel like you're standing right on the edge of a cliff. you just need to trust your instincts and step off the edge."

without saying anything more, i understood. in life, when you want something so deeply, and all your efforts are directed toward that goal, you care—viscerally. you can feel it in your core. the pressure is on. and the fear of failure may be greater than you've ever experienced before.

it is at that moment that you have to detach. let go. stop thinking and start trusting: in yourself. in your accomplishments. in your history. in your future.

on that day, he talked me off the ledge, by encouraging me to jump off—feet first. and i did...

and never looked back.

part 2: "when opportunity knocks"

continued from part 1: "a pen and a dream"

so i had a mission statement. check. i articulated my purpose in life and, because i had achieved a moment of clarity, surely the phone call from leo and all the other agencies was not far behind.

i came to find out that there was a huge difference between having a mission statement and knowing how in the hec i was going to actually accomplish it. it wasn't long before i was back to scouring the want ads and pounding the pavement to try to get someone to give me the time of day.

i found that writing down a goal sets you on a trajectory. there's a new point plotted on your map. it's far out in the distance but at least now, you have something to focus on. the most important thing to realize is that it's not the end all, be all. getting there is still a complicated symphony of timing, effort, perseverance, fortitude and luck.

mine was far from a story about instant gratification. "girl has a dream. girl writes it down. girl lands dream job at an agency." looking back over my career, that is actually my story...but it took me 7 years of hope, apathy, risk-taking and pride-swallowing, stints at the merchandise mart and 2 software companies, and many a late night drinking and/or soul-searching (or often times both!) before i was finally standing face to face with my dream.

the company i was working for at the time was in need of a website redesign. i had gotten quotes from a couple vendors, and one was located downtown near my office so they invited me over to have a chat about the project.

i stared into the peephole of the cracking, painted red door and opened it. the office was a gritty loft space with creaky painted floors, exposed brick and ductwork, and a big midcentury meeting table at the base of a jagged spiraling staircase up to the second floor. in the blue built-in bookshelves were lifestyle and design publications (communication arts, how, esquire, dwell). on the walls, at least 50 printouts of beautifully designed website screenshots neatly taped in vertical rows—clearly a war room set up to review the latest round of creative concepts for a major cellular company client. i had to remind myself to stop staring (and drooling) as i took in the surroundings.

and then i met sol. he was a principal at the agency and he had a dark brown buzz cut, a warm demeanor and a strong yet unintimidating presence. he took me on a tour of the office (more of the same: minimalist space, cool furniture, gorgeously designed printouts, only this time i could also see the chuck-taylor clad hipsters pulling off pieces of tape to affix their masterpieces to wall, and convening around the office to discuss why they made this image so big or that font so small). i was exhilarated.

we got to the conference room and talked. about dk. about their work. about creative inspiration and brand singularity. about my website project. but also about me. about my background. about life in general.

after that, i had made up my mind. i went there to hire them for a job...and left wishing to god they'd hire me.

a few days later, i got the email.

"hi celia. it was so nice to meet with you. i enjoyed our conversation. hoping to hear some good news about the website project. but also, as a side note, we're hiring and i wondered if you might know of any good candidates."

my heart stopped. the stars had aligned. at this very moment. with the biggest opportunity of my life.

[up next: part 3: "stepping over the edge"]